The BIG Secret no longer a Secret
Big Changes at Ranch Headquarters

PRCA News Release: June 14, 2002

PRCA makes sweeping changes

LAS VEGAS, Nev. - A slate of progressive proposals aimed at upgrading
professional rodeo - including the creation of a bull riding tour - were
unanimously passed June 11 by the PRCA Board of Directors, and PRCA
event representatives.

"The PRCA Board of Directors, after a long and thorough examination of
many issues, passed far-reaching initiatives that will position ProRodeo
in a positive light for the future," said Commissioner Stephen J.
Hatchell. A bull riding tour with a minimum of 12 dates in 2003, as well
as a traveling rodeo tour format for 2004, were among the changes.
In addition,, a nation-wide advisory board has been established to
provide leadership on global issues, and subcommittees were created from
existing board members to more specifically target industry needs. Other
changes to improve marketing efforts and sponsorships also were made.
Two landmark changes for rodeo participation will be changed, including
the contestant-popular initiative to reduce the number of rodeos that
will count toward Wrangler NFR qualification. A basic concept of limited
entries is in place, as well as changes to encourage entry-level
membership participation. Finally, a third Finale will be added to the
existing events at the MGM Grand Garden Arena in Las Vegas and the Texas
Stampede Finale in Dallas.

ACTION ITEMS UNANIMOUSLY PASSED BY THE PRORODEO BOARD OF DIRECTORS AND
PRCA EVENT REPRESENTATIVES JUNE 11, 2002

1. BULL RIDING TOUR
-Beginning in 2003, a bull riding tour with a minimum of 12 broadcast
dates. The Tour will culminate with a two-day championship in December.
Money won will count toward the Jack Daniel's World Standings, but not
the all-around standings. The bull riding events will be held in
conjunction with existing rodeos and will use PRCA stock contractors.
Format, sites and specific dates are yet to be determined.

2. TRAVELING TOUR FORMAT
-The top 12 contestants from each event in the final 2003 Jack Daniel's
World Standings will compete on an exclusive tour in 2004. Existing
rodeos will be used, and details such as sites and dates are yet to be
determined.

3. ADVISORY COMMITTEE
-A nation-wide advisory board of independent business people was
established. This committee will provide leadership on global issues,
including political, financial and marketing matters. Dallas businessman
Roy Gene Evans will chair the committee. Evans is the former chair of
the Byron Nelson Golf Classic, the University of North Texas Board of
Regents chair and a founding member of the Texas Stampede.

4. MARKETING DEVELOPMENT
- The PRCA adopted the formal title of ProRodeo for marketing and
public relations purposes. The Professional Rodeo Cowboys Association is
the official, legal, term for the organization.

5. SPONSORSHIP RECONFIGURATION
-The PRCA Board of Directors voted to reconfigure sponsorship income
among constituency groups throughout the industry to include the PRCA
operations.

6. RODEO ADMINISTRATION CHANGES
A. The number of rodeos that will count toward Wrangler National Finals
Rodeo qualification has been lowered from 125 to 75 in the roughstock
events and 100 to 50 in the timed-events. Contestants can still enter as
many rodeos as they desire.

B. The basic concept of limited entries in all events has been
established. Committees may limit entries in all events. If they do
choose to limit entries, a compensation formula is in place for the
committees to contribute to the contestant purse.

C. In an attempt to bolster entry-level contestant competition and
membership in PRCA events, the entry system and qualifications has been
changed.

D. The PRCA will add a third Finale in 2003 to accompany those at the
MGM Grand Garden Arena and the American Airlines Center in Dallas.

7. NEW COMMITTEES
-Five new subcommittees made of existing board members were
established. Those include (1) Rodeo format and presentation;
(2) Investment and business planning;
(3) Humane issues;
(4) Rules and regulations and
(5) Membership and PROCOM.

8. OTHER ACTIONS TAKEN
-The board of directors budget committee reviewed and passed the audit
for the year and the 2002 budget, as well as a new long-term investment
policy. The committee also approved a change in the PRCA's retirement
plan and reviewed health insurance plans for all PRCA members.
-Mike Trager, the PRCA's television consultant, made a presentation for
future television recommendations for 2003-2005.
-Joe Tonana of BKD Technology made a presentation relative to
modernization and upgrading the PRCA's operation systems.